Ask any young person in China if they know about Austin Li and the answer is most likely yes. With 19 million followers on TikTok, 1.7 million on Weibo and more than 1.6 million people watching him sell cosmetics on Taobao from his Shanghai studio every evening at 8pm, Li is perhaps the most famous livestreamer right now.
假设你问中国的一名年青人他能否知道李佳琦,最有能够的答复是“知道”。他在抖音上有1900万粉丝,微博上有170万粉丝,每晚8点都有逾越捕鱼电玩上下分160万人不雅看他在上海任务室经过过程淘宝卖化妆品。李佳琦或许是现在最火的主播。

Who is Austin Li?
谁是李佳琦?

Lipstick King: The man who sells most lipsticks in China.
口红一哥:中国卖口红最多的汉子。

Li was born in 1992 in Hunan province. After studying dance at university and selling L’Oréal cosmetics on the side, Li became a full-time livestreamer for Taobao in 2017 and his stardom has grown steadily ever since. Once, Li reportedly applied upwards of 380 lipsticks during a two-hour livestream session. Within 15 minutes, 15,000 tubes were sold. Speaking with a husky voice, Li is energetic, funny and unassuming. He’s also meticulously careful about his appearance.
1992年,李佳琦出身在湖南省。他大学进修舞蹈,做过欧莱雅的专柜参谋,2017年他成了淘宝的一名全职主播,随先人气稳步上升。据称,李佳琦曾在2小时的直播过程捕鱼电玩上下分中试了380支口红。15分钟以内,就卖出了15000支。李佳琦声响有些沙哑,但充斥活力,风趣而平易近民。他还非常过细地保养自己的表面。

"Wearing an LV bag is not as good as wearing an Armani 400 lipstick for a girl. Why? The first thing a man sees in you is the color of your lipstick, not your bag," Li said on a livestreamed show, Sina News reported.?
据新浪消息报导,李佳琦在一次直播上说:“对女孩子来讲,拎LV包不如涂一支阿玛尼400的口红。为何?由于汉子第一眼看见的是你嘴唇的色彩,而不是你的包。”

Li once managed to sell 15,000 lipsticks in 15 minutes, he?also set a Guinness World Record on September 6 by successfully putting on lipstick on four people in 30 seconds.?On March 8, also called the Queen's Day in China, he closed 23,000 deals worth 3.53 million yuan ($508,668) in a five-and-a-half-hour livestream show viewed by 190,000 people.?
李佳奇曾经在15分钟内卖出了15000支口红,他还在9月6日创造了一项吉尼斯世界记载,在30秒内成功给4小我涂了口红。在3月8日,也就是中国的“女王节”,他停止了五个半小时的直播,有190000不雅众,杀青了价值353万国民币(508668美元)的交易捕鱼电玩上下分可以上下分的电玩软件额。

What made him stand out?
是什么使他如此凹陷?

'Haohaokan' (too pretty to look at) and 'OMG, your lips are a piece of art' may seem overdramatic, but they've become his trademark lines, showing his natural aptitude for entertainment and sales. He also seems to be impartial when it comes to recommendations, which can be hard to find in the current livestream landscape. If he’s not into a particular product, his blunt criticism of big brands helps convey the image of trustworthiness.
“好好看”和“天哪,你的嘴唇的确是艺术品”能够听起来有一些夸大,但这曾经成了他的标签,表示可以上下分的电玩软件出他在娱乐和发卖方面的禀赋。当停止推荐时,他也显得异常公平,这在当下的直播界中是少有的。假设他不爱好某个产品,他就对大品牌直抒己见地批驳,这塑造了一个值得信赖捕鱼电玩上下分的笼统。

Finally, he seems to understand female consumers. Some have expressed a desire for fairer skin. Others want to mimic the lifestyles of the rich and famous. As a result, his broadcasts include lines like 'Girls with darker skin will look fairer if they use this shade,’ or ‘A certain celebrity uses this exact same lipstick.'
最重要的是,他能够懂得女性花费者。有一些女性表示可以上下分的电玩软件出了对白净皮肤的欲望,还有一些想要模仿捕鱼电玩上下分富豪名流的生活方法。是以捕鱼电玩上下分,他在直播中会说出像“黑皮肤的女生用这类暗影也会显白。”或许“某一个明星就用了这类口红。”如许的话。

What does Austin Li's fame say about the future of livestream sales in China?
李佳琦的走红对中国将来的直播发卖有什么启发?

Li has proven that he can turn viewers into buyers. According to the?South China Morning Post, Taobao’s livestreaming platform has a conversion rate of 32 percent, an almost unheard of rate (a?2016 study?by Grapevine put the average influencer conversion rate at just 2.6 percent in the US).
李佳琦证清楚明了他能够把不雅众改变成花费者。据南华早报称,淘宝直播平台的转化率为32%,这简直是史无前例的(在葡萄藤2016年的研究中,美国网络红人的均匀转化率仅为2.6%)。

Technode?also recently reported that Tencent has grand plans to expand livestream business Taobao Live this year, with goals to push annual sales north of 1 billion RMB, and will provide professional training for 1,000 livestreamers across multiple platforms and product categories. Looks like we can safely say there are plenty more Austin Li's on the way.
TechNode比来还报导说,腾讯筹划本年扩大淘宝直播的营业,目标是将年发卖额进步到10亿元以上,并将为1000名不合平台和产品类其他直播人员供给专业培训。看来我们可以宁神地说,将来还会有很多的“李佳琦”。